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Privacy Policy


We will protect your privacy and treat all your personal information as confidential (although we reserve the right to disclose this information in the circumstances set out below).

This privacy policy explains how, when and why we collect, store and process personal data about people who visit our website.

When you use our website, place an order (online, over the telephone or in store) or interact with us in any way outlined in ‘How do we collect your data?’, you are allowing for your personal information to be used in accordance with our privacy policy.

Our privacy policy may be updated, where necessary, every so often. However, we will always provide you with the latest version online so please keep reviewing this page to ensure you’re happy with the most recent changes made.

Please note: we reserve the right to modify or (temporarily or permanently) withdraw our website (or any part thereof) with or without notice to you. We cannot be held liable for any modification or withdrawal of our website.


Fire and Co / Plasterpiece Ltd.


Registered office address: Fire & Co  Simonside Industrial Estate, Shaftesbury Ave, Jarrow, South Shields NE34 9PH

Phone number: 0191 4554213

Email address: hello@fireandco.co.uk

Company number: 3364099

ICO registration number: ZA526025


Please get in touch if you wish to discuss our privacy policy and practices in more detail and find out more about your security rights and the measures we have in place.





We collect your personal information when you…

  • visit our website

  • place an order (either in store, over the telephone or on our website)

  • sign up to our newsletter and other marketing

  • request a brochure

  • request a sample (i.e. fabric swatch)

  • enter our competitions

  • apply for one of our job vacancies

  • make an enquiry

  • talk to our sales team

  • submit feedback

  • write to us

  • visit our stores or warehouses which have CCTV security systems in place

  • sign up to our interior design service

  • request a trade account


In order to provide you with a positive shopping experience, we need to collect a certain amount of information from you. We try to ensure that this is not an excessive amount but sufficient in providing you the service you deserve.

This includes information such as:

  • Identification details

  • Your title and full name.
    (Please note: your car registration plate and your image may be recorded on one of our CCTV systems when you visit one of our stores or warehouses)

  • Contact details
    Your address, postcode, email address, telephone number(s) and social media name (should you contact us via one of these platforms)

  • Profile details
    Your order history of previously purchased items from our company, interests, preferences and any feedback you may have provided us with

  • Transactional details
    Your billing address, product selections, bank account and payment details

  • Technical details
    Your IP address, the URL you came from, domain types (like .co.uk and .com), browser and version, service provider, the country and telephone area code where your computer is located, the device used to access our website as well as how, when and what pages you accessed on our website, any search terms you entered on our website and the advertisements you may have clicked on.
    We regularly monitor our website and may capture this data about your visit to help us improve the quality of our service. We may collect this information even if you do not register with us. (Learn more about how we use cookies below)

  • Marketing data

Email open and click-through information, your marketing preferences for receiving communications from us and our third parties.

We also collate data from the third parties we use. This includes:

  • Our social media platforms

  • Our email provider; Ometria

  • Google Analytics

  • Google Ads

  • Hotjar (online analysis tool)

  • Third party providers of advertisements and other marketing communications

We may also collect, use and share Aggregated Data such as statistical or demographic data but this information is not personal data as it does not directly or indirectly reveal your identity. For example, we sometimes use aggregated data to monitor general trends with our customers or browsers accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).


This website is not intended for children and we do not knowingly collect data relating to children.


We use your information for purposes such as the following:

  • Operational reasons

  • Processing your orders, managing payments, managing enquiries and tracking your delivery

  • Statistical reasons

  • To administer our website, keep it secure and protected, help improve our site and the level of service we provide

  • Marketing reasons

  • To tailor relevant website content and advertisements to you

  • To give you the opportunity to enter in to a competition, a prize draw or submit feedback

  • To notify you of any relevant company news or changes to our business, services and policies

  • To keep you updated on products or special offers that may be of interest.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.


We will only get in touch with you for marketing purposes if you have opted in to join our mailing list, our text message service or have requested to receive our seasonal brochures. We may also get in touch with you if you have previously made a purchase from us and we think that you may be interested in similar products that we have to offer. Please be assured that you can opt out of these services at any time and have the right to correct, request or delete any held personal data. Please contact us at hello@fireandco.co.uk to do so.


Rest assured, any personal information you provide to us (or which is available on public registers) and any user information, from which we can identify you, is held in accordance with our data protection policies and in accordance with data protection legislation. You always have the right to revoke prior permissions and given consents at any time. You also have the right to correct, request or delete any held personal data. Please contact us at hello@fireandco.co.uk to do so.


We can legally retain certain data to fulfil our statutory obligations and we hold some types of personal information on our systems for a necessary amount of time for relevant activity taking place.


The personal information which you are requested to provide when you register as a customer with us needs to be true, accurate, current and complete in all respects. We will need to be notified straightaway of any changes to your personal information.

Impersonation of any other person or entity and use of a false name (or a name that you are not authorised to use) is prohibited.

If you wish to change or see all the personal data we hold about you, please get in touch:

By phone: 0191 4554213

By email: hello@fireandco.co.uk

By post: E-Commerce Customer Services Manager, Fire & Co  Simonside Industrial Estate, Shaftesbury Ave, Jarrow, South Shields NE34 9PH

This will be given to you, free of change. 


Your information may be disclosed to third parties we work closely with who help provide a service to you on our behalf. We ensure that these providers treat your information as securely as we do and will not use this for their own marketing purposes. We only share the necessary personal information that is needed to deliver the expected service. Examples of this are:

  • Courier services. Depending on the size of the product you have ordered and where you live, we may use a third party to deliver your goods. We would need to inform them of your name, address, telephone number and email address so they can keep you updated on the location of your item and expected delivery times.

  • IT, website and systems administration services to support our business.

  • Professional advisors such as consultants, legal advisors, auditors, bankers, accountants, pension providers and insurers who provide services to support our business.

  • HM Revenue and Customs, regulators and other authorities who require reporting of our business activities in certain circumstances.

  • Fraud Prevention and credit reference agencies where necessary to protect our customers and business interests.

  • Third party providers of advertising and marketing communications for our business.

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or merge with them.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.Should the law need us to, we will collect and process your data. For instance, we are legally allowed to pass on information of people who have committed fraud or any other criminal activity that has affected us, to law enforcement.


We do not transfer your personal data outside the UK or European Economic Area (EEA).

Should this position change, or where your personal data is processed by one of our suppliers and this requires your personal data to be processed in a country or territory outside the UK or EEA, then we will ensure that we adopt one of the safeguards required under data protection legislation to ensure that it is given a similar degree of protection as personal data transferred within the UK and EEA.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


To provide increased value to you, we may suggest links to other websites or resources for you to access at your sole discretion. Our privacy policy only applies to our website. So, if you choose to enter a linked website, we are not responsible for the availability of such external sites or resources and do not review, endorse and are not (directly or indirectly) responsible or liable for these websites privacy practices or their content. We recommend for you to read the privacy policies of these sites first.